Natural-looking hair colour with extra shine
The Pure Naturals colour family contains 11 shades-all in 60 ml tubes-ranging from lightest blonde to black and is perfect for those wanting natural-looking, semi-permanent hair colour.
Color Touch has up to 50% grey coverage and gives hair extra shine for wonderful colour and beautiful hair.
Color Touch is Wella’s semi-permanent hair colour range and contains 84 shades spread across 8 colour families: Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Mix, Sunlights, Relights and Color Touch Plus. Its gentle, ammonia-free formula features Wella’s Light2Color Complex which in tests has been shown to enhance the colour of hair pigment by up to 57% while at the same time generating 63% more shine when compared with non-coloured hair.
The enhanced colour is created by the three special light-reflecting ingredients in Color Touch. These have been carefully mixed to ensure that each colour is created from multiple tones at different depths in the hair, mimicking the way natural colour is produced.
The extra shine comes from the clever use of fibre proteins to smooth the hair surface, making it flatter so it reflects more light. This is coupled with natural lipids that leave the hair in great condition and therefore with incredible shine.
With excellent colour uniformity, tonal durability and a pleasant aroma, Color Touch, especially when used with Color Touch Emulsion, will give you fantastic colouring results that you will love!
- Ammonia-free formula
- Enhance the colour of hair pigment by up to 57%
- Contains three special light-reflecting ingredients
- Leaves hair with an incredible shine